In this next step is where crafting your brand begins to take shape. Brainstorming involves looking at your entire strategy to stand out, in both the marketing and the business sense. While you may have the initial questions answered it is in this step where your core messages and strategies are sharpened to tell an engaging and compelling story.
When thinking about the feelings your brand wants to instill you should consider the following:
- Think about the process it brings your customer through.
- Think about what your product and service provides to your customer. Does it transform them?
- Think about how you wish to be perceived. What are your intentions?
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