Next you have to do your research

Now that your story crafted, it’s time to take a peek at your competition. Analyzing your competitors can be very eye opening process. Pay attention to their color, logos, fonts, photos and copy. All points of customer interaction should be analyzed. Extend your research to non-competitors or different industries to find unique perspectives.

Look at websites, fonts, logo, copy, marketing materials, photos, video, colors from:

Direct Competitors
Indirect Competitors
Completely Different Industries

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Hugo Amorim: Hugo Amorim is the founder and principal at Brandpendulum. He loves strategic branding and design. Hugo believes that branding goes beyond visual design, it's the essence of a core unified idea that tells a story. Feel free to connect with Hugo on Twitter, Facebook or on Google+.

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