Next you have to do your research
Now that your story crafted, it’s time to take a peek at your competition. Analyzing your competitors can be very eye opening process. Pay attention to their color, logos, fonts, photos and copy. All points of customer interaction should be analyzed. Extend your research to non-competitors or different industries to find unique perspectives.
Look at websites, fonts, logo, copy, marketing materials, photos, video, colors from:
- Direct Competitors
- Indirect Competitors
- Completely Different Industries
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